Element54 | See Beyond the Silos

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ALL CASES +

SECTOR EXPERIENCE

When it comes to innovation in consumer and B2B insights, we focus on desired business outcomes and leverage a purposed-base use of exciting technologies.

01

Consumer Packaged Goods

02

Lottery, Casinos and Gaming

03

Financial Services

04

Travel and Hospitality

05

Retail

A FULL SUITE
OF INSIGHTS & ANALYTIC SOLUTIONS
TO HELP DRIVE YOUR SUCCESS.

MARKET & CONSUMER SEGMENTATION

Get the foundational learning you need to optimize touchpoints & product porfolios, explore new products/services, identify new customers, and find new business models and channels.

CONCEPT TESTING

Which concept, logo, pack or name has the greatest potential among your target market? Get the insights you need to drive adoption.

SHOPPER JOURNEYS

Explore and quantify the shopper path-to-purchase to optimize your chances of success at the point of sale.

AD PRE-TESTING

Which concept, logo, package or name to use? Fine tune creatives in 72 hours using an AI powered approach validated to be predictive to in-market success.

BRAND & AD TRACKING

Measure the impact of your advertising on your brand and optimize creative and media for future campaigns.

CUSTOMER LOYALTY & EXPERIENCE

Go beyond measuring customer satisfaction and the Net Promoter Score! Bring together CRM and Survey data to identify actionable levers.

PRICE OPTIMIZATION

Don’t leave money on the table or price yourself out of the game. Understand the price elasticity of your product or service and how to optimize your offer in a competitive context.

BRAND POSITIONING & CREATIVE TERRITORY TESTING

Qualitative and quantitative approaches to evaluate brand positioning and ad territories most likely to resonate with your target market.